Creative Agency Nottingham: ideas, design, promotion and publicity

Promoting a staple of the Manchester gay scene in a context far removed from its roots to bolster the brand image of its host venue. Indie meets Vogue in this clean yet edgy statement piece which delivers a strong message along with two brand identities with the help of a quite a few good-looking folk.

NG1: Rebrand

Regenerating the East Midland’s biggest gay venue visually and socially. Working with the client to engender customer confidence and intrigue into a clubbing heritage brand. A contemporary yet classic design statement embodies 11 years of nightlife legacy whilst leaning the brand towards a more refined positioning and elevated, aspirational status.

NG1: New Year's Eve

Conceptualising ‘the’ night of the year into one engaging print campaign and ticketing design. Abandoning the ‘sexy’ route for a call to action more relevant to the night itself and embedding the notion of a finite experience through copy and imagery. Loud, pink, bold fun!

Bitch-Slapped! Dragtastic Entertainment

Reworking photography to achieve a high-fashion approach to a typically ‘tacky’ niche. Deviating from traditional styles for this area instead using a more tongue-in-cheek concept to engage audiences and foster viral discussion online. Also employed in-house in large scale print for maximum impact and brand elevation.

Nottingham Pride

A big campaign for a big day. Channeling the best of a city, a nightclub, a festival and a community into a multi-faceted yet mono-themed design. Seeking to engage an audience before and during an event and from markets outside a normal geographical reach. Competing directly with 5 sister events across the country and needing a traditional yet visually distinct message to achieve this.