Creative Agency Nottingham: ideas, design, promotion and publicity
NG1: Rebrand
Regenerating the East Midland’s biggest gay venue visually and socially. Working with the client to engender customer confidence and intrigue into a clubbing heritage brand. A contemporary yet classic design statement embodies 11 years of nightlife legacy whilst leaning the brand towards a more refined positioning and elevated, aspirational status.
We know fashion. From boutique to haute couture we have experience in making sexy, desirable, aspirational campaigns. We also have a professional background working with major houses in France, Italy, the US and Japan. From creative concept through to digital output and social media management, we can help sell a dress or elevate a brand… and we’ll do it looking damn good.
Nottingham Pride
A big campaign for a big day. Channeling the best of a city, a nightclub, a festival and a community into a multi-faceted yet mono-themed design. Seeking to engage an audience before and during an event and from markets outside a normal geographical reach. Competing directly with 5 sister events across the country and needing a traditional yet visually distinct message to achieve this.
NG1: Brand Positioning
NG1: New Year's Eve
Conceptualising ‘the’ night of the year into one engaging print campaign and ticketing design. Abandoning the ‘sexy’ route for a call to action more relevant to the night itself and embedding the notion of a finite experience through copy and imagery. Loud, pink, bold fun!
Bitch-Slapped! Dragtastic Entertainment
Reworking photography to achieve a high-fashion approach to a typically ‘tacky’ niche. Deviating from traditional styles for this area instead using a more tongue-in-cheek concept to engage audiences and foster viral discussion online. Also employed in-house in large scale print for maximum impact and brand elevation.
Working with web developers and e-commerce specialists to best create a functional yet engaging visual design for this expansive catalogue site in a saturated online marketplace. Deviating from a price emphasis and ‘more is more’ approach an alternative concept of simplistic navigation and visual signposting resulted in increased time on site and customer loyalty.
Outsourcing professional videography and editing to provide a showreel for inclusion on facebook ‘teasers’ and for growing social media following through propagation across other networks.
Promoting a staple of the Manchester gay scene in a context far removed from its roots to bolster the brand image of its host venue. Indie meets Vogue in this clean yet edgy statement piece which delivers a strong message along with two brand identities with the help of a quite a few good-looking folk.