Internet Marketing
If your business isn’t online, why? If you are, are you active enough?
Today’s modern consumer base is a tech-savvy, digitally-obsessed, iPhone clutching powerhouse of spenders, researchers, comparers, reviewers and factfinders. They want content as well as conversations from your brand and its products and services. Not much eh?
To add to this there are an ever-expanding number of channels via which to communicate with your customers. These include:
- Email marketing
- Search Engine Marketing (Adwords)
- Search Engine Optimisation
- Banner Ads
- Smartphone Advertising
- Affiliate Marketing
- Pay Per Click / Pay Per Impression (PPC/PPI)
- Social Media Marketing
- Geo-targeted Marketing
- Blog Marketing
- Link Building Campaigns
- New Media Technologies
Truth be told- we would never advise any business to undertake all of these options!
Far from all are necessary for an effective promotion and some work better than others depending on the length and nature of a project or campaign. We can advise you how far your money will go and likely to what end. We’ve done it ourselves and know the potential minefield of this huge choice (brilliant as it is!).